The Latest Stats on Digital Hispanics

Hispanic marketing pioneer, Isabel Valdés, has quantified the digital opportunity in the U.S. Hispanic marketplace. Here are the highlights:

– 33.3 million Hispanics were online in September 2011
– Hispanics represent 15% of the U.S. online market
– The Hispanic online market grew by 5 million individuals between September 2010 and 2011
– 76% of Hispanic adults were using cell phones in 2010
– Spanish-preferring Hispanics are most likely to have an unlimited mobile data plan

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