Action Plus Ideas was founded in August of 1992. Eric Lerner, the President of Action Plus Ideas, was a systems consultant with Andersen Consulting in Philadelphia and Washington, DC. After working at Andersen Consulting, Eric was a real estate financial analyst with LaSalle Partners in Washington, DC. To satisfy his entrepreneurial spirit, he moved back to Charlotte, NC and started Action Plus Ideas. Working out of an apartment, Eric partnered with a small local screen printing shop and started selling to schools and small organizations. From those humble beginnings, Action Plus Ideas eventually became one of the leading promotional product distributors in Charlotte serving local and national accounts.