Product Manager

Product Manager (PM) 


Successful candidate will be responsible for the development of automotive aftermarket product strategies for their assigned lines to include: new product development, product marketing, new product introductions, market research, and Original Equipment (OE) research. In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products.


 Responsibilities include: 


  • Act as a category expert in your product categories

  • Define new product initiatives while optimizing the ongoing product line for maximum profitability.

  • Define and develop 1-3 year product portfolio roadmaps

  • Deliver product introductions on-time and within budget, for assigned product lines

  • Develop and drive brand, product and line strategy

  • Work Closely with the pricing department on new product introductions to achieve planned market position and gross margin targets

  • Identify and develop new product opportunities

  • Work within a cross-functional team through all phases of the product design and development process, manufacturing and sourcing process through to product launch

  • Represent the “voice of customer" on product development teams to assure objectives are met

  • Collaborate with the marketing services team on marketing strategy for assigned products including literature, advertising, product sales training and support materials

  • Contribute to new business development efforts, including new category and new channel assessment

  • Prepare Market Requirements Document and product specifications along with the product development / engineering team

  • Preparing accurate up-to-date reports and reviews on project schedules and cost analysis

  • Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.

  • Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share

  • Lead implementation of new product launches outlined in the product marketing plan

  • Partner with operations (forecasting & supply chain) and sales planning to ensure fill rate targets are achieved

  • Responsible for acquiring, updating, and comparison of company product performance vs. competitive performance, and competitive landscaping (pricing, features, applications, and innovation)




Key Competencies: 


  • Strategic planning

  • Market trends analysis

  • Project Management

  • Good communication skills and ability to communicate with sales team/channel partners

  • Analysis of Market Demand, Market Share and Value Proposition of own products vs  main competitors

  • Manage and execute the introduction of new products


Minimum Requirements: 


  • BA / BS degree or equivalent experience

  • 3 to 5 years product management experience preferred

Published 5 days ago
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