In 1996, Flagship Theatres acquired a sleepy triplex across the street from the University of Southern California. The property was rundown and poorly operated. Flagship immediately set out to make these theatres a destination for both students and neighborhood families. The turnaround has been no less than remarkable.
The company invested immediately in technical upgrades and a major facelift. Some elbow grease, some marketing savvy, and aggressive pricing has made Flagship’s University Village 3 Theatres a landmark in the USC neighborhood.
Customers always see the major studio releases for less than they would pay at Sony/Magic Johnson, AMC and the rest. Concession prices are always lower than competitors as well.