June Newsletter

Four No-Sweat Ways to
Increase Your Sales


Getting more sales doesn’t mean you have to rethink your entire selling strategy. Here are four simple but powerful things you can do to enhance your sales—that don’t require either a major upheaval in your selling process or a huge infusion of cash.

  1. Sell the subtext. When your customer purchases your goods or services, chances are that person is buying into a pleasurable sensation or image that he or she associates with your offering. Cater to that feeling, seek to capture it in words and convey it in your promotional materials, including your company’s website and your customer mailings. Establish your brand by playing up the emotional connection between your offering and your customers, instead of offering just the cold hard facts about what your product is and does.

READ MORE >>>

Vol. 1, Number 1   

In This Issue:

Tip of the Month
Partnerships
Did you know?
YaSabe News

"I'm a first time advertiser with YaSabe.com and was so impressed that within one week we were already receiving calls and closed on our first job!  The advertising paid for itself 5x over!"

Otto Gonzales - President
Otto’s Painting

New Partnerships

YaSabe.com has announced new partnerships today with several Spanish-language media companies in the Washington DC metro area. These companies will join with YaSabe.com to offer their users advanced local search capabilities.  Consumers using these partner sites will will have access to the YaSabe.com content and search platform.  Advertisers with YaSabe will benefit from partnerships and receive additional exposure and visibility as a result of these important partnerships. 



El Comercio Newspaper is a free Hispanic weekly publication that is distributed every Friday in the Washington DC area with a circulation of 55,000.  The website www.elcomercionewspaper.com also reaches thousands of Hispanics in DC, Northern Virginia and the Maryland suburbs each and every week.




Kesta Happening DC (Kesta Happening) is the premier website for all Latin music events in the Washington DC Metropolitan Area. Kesta Happening brings together a broad range of Latin music genres and culture and provides information about upcoming events, interviews, CD reviews, photo and video galleries, a daily radio section, discussion forums and much more.

 

Did You Know?

Hispanics are excellent online prospects and actively looking for businesses like yours!  Did you know that Hispanics that are bilingual or primarily speak Spanish outperform the general English speaking population in a number of key online engagement measures?

More days online per month

  • 6% avg. daily visitors
  • 20% avg. usage days per visitor

More time per visit

  • 24% total minutes
  • 19% avg. minutes per usage day
  • 35% avg. minutes per visitor
  • 7% avg. minutes per visit

More pages viewed

  • 20% total pages viewed
  • 15% avg. pages per usage day
  • 32% avg. pages per visitor

More frequent visits

  • 18% total visits
  • 30% avg. visits per visitor

 Source:comScore Jan 10
Search Engine Optimization (SEO)
While most users come to YaSabe.com directly, many users come to YaSabe via the major search engines (google, yahoo!, MSN/bing, and AOL).  With the incredible richness in local business content, for a number of local business search terms - YaSabe.com search results and advertisers are the #1 result or on the first page of results.  To take our home market of Washington DC as an example, searches for "dentistas en vienna, va", "celulares en falls church, va", "quiropractico en alexandria, va,"abogados en manassas, va", "seguros en arlington, va"
  
YaSabe.com is the first local search engine built for Hispanics in the US. Advanced search functionality lets you find and discover more than 14 million businesses via the web or your mobile phone. All the information is in both Spanish and in English.  

For more information about reaching the 22 million online Hispanics - please contact us.  If you don't have a website we'll help you setup a micro website - if you do - we'll help you translate it into Spanish.

For more information please contact us at info@yasabe.com or 703-955-4747.                   

 

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