July Newsletter

Four Critical Tips for Increasing Trust in your Website


More and more users are turning to the Internet to find and evaluate local businesses. On the web the only thing you have to make an impression and greet your prospects is your website. This article provides 5 tips to ensuring that you come across as credible and trustworthy to your potential customers.

  1. Good, Professional Design
    Its the difference between having a clean store with organized aisles and shelves or a message, disorganized store. You want a clean organized site with clear language, good grammar, and spelling, consistent styles, and fonts, and appealing but not overpowering images and colors.

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New Partnerships

YaSabe.com has announced new partnerships today with several Forming strategic relationships with other Spanish-language media companies in the Washington DC metro area is an important part of Ya Sabe. These media outlets that cater mostly to Hispanic consumers will join with YaSabe.com to offer their users advanced local search capabilities. Consumers using these partner sites will have access to the YaSabe.com content and search platform. Ya Sabe’s advertisers will benefit from partnerships and receive additional exposure and visibility as a result of these important partnerships. With local media companies in the area. 



Owned by ZGS Communications, a Hispanic-owned broadcasting company headquartered in Arlington, Virginia with interests in local television, radio and the Internet, holaciudad! an easy to use and engaging local Spanish-language web portal with a truly Hispanic point of view. It is a fun, reliable and friendly resource that offers a unique online experience. holaciudad! features current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, classified ads, games, chats and community boards – all for Hispanic consumers. Beginning with a test in the Washington DC Metro, Holaciudad and YaSabe.com have agreed to collaborate and work together to bring YaSabe’s local search capabilities to holaciudad.com

Meet Us At…

YaSabe.com has been busy attending local events and festivals and getting the word out about local search and YaSabe.com!


YaSabe sponsored the Argentina Festival in Arlington, VA where we joined in with thousands of Hispanics for an evening of Tango dancing, rock music and Argentinean folklore. There was arts and craft music and Ya Sabe took the opportunity to educate the participants about its website and how Hispanics can use Ya Sabe.com to search for local businesses in Spanish.


Verano El Zol, where more than 30,000 Hispanic consumers from the DC metro area gathered for a day of fun, salsa, merengue and bachata music, and a huge variety of delicious Latin food. Ya Sabe sponsored the event together with El Zol Radio 99.1 and gave away a new Apple iPad to a lucky winner at the event. Most importantly, we made thousands of people aware that they could come to YaSabe.com to find and discover local businesses that would welcome Hispanic consumers.


YaSabe sponsored The Second Annual Peruanisimo de Virginia 2010, a local festival that was held on July 18, 2010 where more than 6,000 Hispanic consumers from the DC Metro Area came together to help celebrate the independence day of Peru. Ya Sabe was featured as a sponsor of the event and purchased tee shirts to give away at the event. More than 1,000 attendees got a one of the giveaways and will help to promote YaSabe.com all over town.

Vol. 1, Number 2   

In This Issue:

Tip of the Month
Partnerships
Did you know?
YaSabe News

"YaSabe.com has been tremendous value for dollar in advertising. While I did not think that many Hispanics use online search I was pleased to see the number of leads that YaSabe.com is driving to my business. As a relatively new business I've been advertising in Yellow Pages and other media - but YaSabe.com has been one of the most effective for me and the best ROI!"

Oscar Luna , DDS
Bright Smile Pediatric Dentist

Did You Know?

Hispanics are a huge and fast growing marketing with faster growing online prospects.

Did you know 19 million Spanish preferred and bilingual adults are online?

Did you know that 80% of Hispanic Internet users speak Spanish at home?

Did you know there is a 32% growth in Internet usage by Hispanics which is 4x the growth of the general population?

Source: Hispanic Cyberstudy 2010

Search Engine Optimization (SEO)
While many users come to YaSabe.com directly, a substantial number of users come to YaSabe via the major search engines (Google, Yahoo, Bing, and AOL).  With the incredible richness of Ya Sabe’s local business content (transformed to enable users to search bilingually), links to search results and advertiser profile are highly ranked (#1, 2 or 3). In the Washington DC metro area for example, searches in any city for dentistas, quiropractico, abogados, and ortodoncias on any of the major search engines regularly bring these users (most likely Hispanic consumers) to a search result page inside YaSabe.com, where our advertisers feature prominently - for example "dentistas en Washington, DC", "quiropractico en falls church, va", "abogados en vienna, va,"ortodoncias en herndon, va", "seguros en arlington, va"
  
YaSabe.com is the first local search engine built for Hispanics in the US. Advanced search functionality lets you find and discover more than 14 million businesses via the web or your mobile phone. All the information is in both Spanish and in English.  

For more information about reaching the 22 million online Hispanics - please contact us.  If you don't have a website we'll help you setup a micro website - if you do - we'll help you translate it into Spanish.

For more information please contact us at info@yasabe.com or 703-955-4747.